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» Job Vacancy

Digital Marketing Manager


Hours:
Salary: £35000 - £40000/annum
Category: Manufacturing/Surveying,
Location: East Midlands, East Midlands, United Kingdom

Mar 06th
days old


views


applied




Description
As Digital Marketing Manager for TruFrame, you will be ultimately responsible for effectively overseeing the development and delivery of a fully integrated digital strategy of internal and external communications, stakeholder engagement and the marketing requirements of the Sales and HR Departments.’ Although predominantly digital there will be aspects of the role that are more traditional in scope (but training will be given if required).

TruFrame Trade Frames Ltd are the largest independent fabricator of the Liniar window profile in the UK. We operate out of a 50,000 square foot state-of-the-art factory on the outskirts of Melton Mowbray, Leicestershire. We are a fast-growing and ever-evolving business, who are looking for someone to come into the business to manage our Marketing Department.

Successfully managing the Company’s marketing and communication strategy across multiple digital platforms will be a fundamental part of your role, with frequent and effective targeted marketing campaigns (online/offline) developed in conjunction with the Creative Designer and implemented for the retail customers, trade customers and consumers of TruFrame and its products. This would incorporate (but would not be limited to) brand management, internal communications, event management, offline and online lead generation for the retail and trade customers of TruFrame Trade Frames Ltd (and its subsidiaries).

You will be responsible for establishing a positive customer and supplier relationship and devising effective strategies to drive online traffic to the Company’s digital platforms (TruFrame Trade Frames Ltd, DoubleGlazingNetwork and QuoteBuilder), as well as track conversion rates and making improvements across these platforms.

You will be expected to successfully lead and manage a Marketing Team of two to allow their full potential to be realised through the application of regular performance reviews, staff empowerment strategies and effective team working techniques. In addition, the ability to control and effectively implement a marketing budget would also be critical, with cost reductions and return on investment generation considered fundamental.

As the successful candidate, you will be qualified to degree level (preferably in a marketing or business-related discipline) or hold the equivalent business experience. You will be able to demonstrate a strong ability to create effective value propositions and manage a wide variety of internal and external communications activities, including events and online social media platforms. You will also maintain strong project management and leadership skills and possess a strong technical ability of the following programs (list not exhaustive): WordPress, Basic HTML/CSS, Adwords, Google Analytics, Twitter Adverts, and Facebook Adverts.

Previous experience of contributing to the development of the business at a leadership level (in line with the Department's and Company’s strategy) is essential. As is a solid understanding of budgets and finances with the ability to efficiently manage these on a regular basis.

A driving licence is advantageous, with occasional travel required
Company
Company: CV Library Ltd

Further Information
Reference: 207483687/emj91549
Posted: 06 Mar 2018, 15:02
Visa Required: Applicants must be eligible to work in the specified location








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